Dareen Fuqaha — Amman, Jordan
White Label Marketing Partner for Agencies
Hi, I'm Dareen. I work entirely behind the scenes as a backend execution partner for agencies, SEO, Google Ads, Meta Ads and GA4/GTM, delivered under your brand. Your client sees your agency's name. I'm the team they never see.
TL;DR: I partner with agencies as a white label execution team: SEO, Google Ads, Meta Ads and GA4/GTM tracking, delivered entirely under your agency's brand and reporting. Confidentiality is the default, not an add-on, your client never sees my name unless you decide otherwise.
What agencies white label through this partnership
Five service lines, each delivered under your branding:
White Label SEO
Technical, on-page and content SEO, delivered as reports and recommendations formatted under your agency's name, for accounts you don't have in-house SEO capacity to run yourself.
White Label Google Ads & PPC
Search, Display and Shopping campaign management, built and optimized in the client's account, reported through your dashboards and your account manager.
White Label Meta Ads
Facebook and Instagram campaign management and creative testing, run the same way, invisibly, under your agency's existing client relationship.
White Label GA4 & GTM
The service most agencies underinvest in: proper GA4 setup, Google Tag Manager container builds and conversion tracking audits, so the campaigns you're already running get measured correctly.
White Label Reporting
Client-ready reporting connecting spend to actual pipeline, formatted in your agency's own template, not a generic export with someone else's branding on it.
How a white label partnership actually works
Four stages, the same for a one-off deliverable or an ongoing account:
Scoping call
Understanding the account, the client, and exactly what stays visible to them versus what happens entirely on the backend.
Confidential onboarding
NDA signed, account access granted, reporting templates aligned to your branding before any work starts.
Execution under your brand
Campaigns built, SEO executed, tracking configured, all inside the client's own accounts, with your agency as the only name attached.
White-labeled reporting
Results delivered back to you, formatted and ready to forward, or built directly into your own reporting cadence.
Confidentiality: your client never sees my name
This is a backend partnership, not a co-branded one. Reports, dashboards, emails and any client-facing material go out under your agency's identity. I don't join client calls unless you specifically want me introduced as part of your team, and an NDA covers the relationship from the first scoping call, before any account access changes hands.
The goal is for this to feel, from the client's side, exactly like work your own team produced, because for every purpose that matters to them, it is.
Which agencies this partnership is right for
- Agencies overloaded and can't hire fast enough. Extra execution capacity without the lead time or overhead of a new full-time hire.
- Agencies without a GA4/GTM tracking specialist in-house. Tracking and measurement is where a lot of agencies are weakest; it's a core specialty here, not an afterthought.
- Agencies wanting GCC market or Arabic-language execution. Bilingual English/Arabic work and direct GCC market experience without building that capability internally.
- Not the right fit: agencies wanting to fully outsource the client relationship too. This is backend execution only, you keep the client relationship and account management; if you want someone client-facing under their own name, that's a different kind of hire than this partnership.
How white label pricing works
Two structures, depending on the work. A flat fee per deliverable, an audit, a GTM container build, a campaign setup, works for one-off or project-based needs. A monthly wholesale rate works better for ongoing account management, priced below what you'd bill the client so there's real margin in the middle for your agency.
There's no fixed minimum commitment. Plenty of partnerships start with a single deliverable to test how the working relationship feels before either side commits to an ongoing arrangement.
Related pages
Straight answers to what agencies usually ask before starting a white label partnership.
What is white label marketing, exactly?
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White label marketing is when I do the actual execution work, SEO, Google Ads, Meta Ads, GA4/GTM setup, reporting, but it goes out entirely under your agency's brand. Your client sees your agency's name on every deliverable and every email; I'm the backend team they never see.
Will my client ever find out I'm outsourcing this?
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Not through anything I do. Reports, dashboards and any client-facing communication are formatted and sent under your branding, and I don't join client calls unless you specifically want me to, badged as part of your team. Confidentiality is the default, not an add-on.
Which services can I white label through you?
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SEO (technical, on-page and content), Google Ads and Meta Ads management, Google Shopping, GA4 and Google Tag Manager setup and audits, and conversion tracking builds, the same channels I run directly, just delivered under your name instead of mine.
How is this different from just subcontracting a freelancer?
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A subcontractor usually needs heavy oversight and re-briefing. This is meant to run like an extension of your own team: consistent reporting formats, direct GA4/GTM and tracking expertise most agencies don't have in-house, and GCC market and bilingual English/Arabic execution built in, not something you have to manage from scratch each time.
What's your pricing model for white label work?
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Either a flat fee per deliverable (an audit, a GTM build, a campaign setup) or a monthly wholesale rate for ongoing account management, priced below what you'd bill your client so there's real margin in the middle. I quote based on scope, account complexity and expected monthly volume.
Do you work with agencies outside Jordan and the GCC?
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Yes. This is entirely remote work, so agencies anywhere can partner on this, though GCC and Arabic-market accounts are where the local market knowledge and bilingual execution add the most value beyond generic execution capacity.
Is there a minimum commitment to start a white label partnership?
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No fixed minimum. Some partnerships start with a single one-off deliverable, like an audit or a GTM container build, to test how the working relationship feels before committing to an ongoing monthly arrangement.
What happens if my client wants to speak directly to whoever's doing the work?
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That's your call to make, not a default. Some partners prefer I stay fully invisible; others bring me onto specific calls introduced as part of their team. Either way, you control what the client sees and who they speak to.
Let's talk about a white label partnership.
Based in Amman, Jordan · Remote worldwide.